Adi serves as the CEO of 120/Life, a functional beverage company founded in 2018 with a mission to combat high blood pressure. He brings a strategic and data-driven leadership style to the role, driving significant growth in the company's sales and profitability. His duties at 120/Life span various areas including technology, strategy, marketing, advertising, and finance.
Beyond typical managerial tasks, Adi is actively involved in the company's educational initiatives. Notably, he oversaw the launch of an e-book designed to increase understanding of high blood pressure and offer practical steps for its management. He has also fostered strategic alliances with industry leaders and media outlets that align with 120/Life's mission to mitigate high blood pressure.
Before his tenure at 120/Life, Adi was employed at West Monroe Partners as a management consultant and corporate development strategist. He specialized in healthcare and M&A engagements, handling both buy and sell-side M&A transactions.
Adi completed his Bachelor of Science degree in Bioengineering at the University of Illinois - Urbana-Champaign in 2014. His unique combination of education, professional expertise, and dedication to health education propels 120/Life's growth and contributes to its mission of reducing global blood pressure levels.