Taking on the World's Leading Killer: A Personal Message from Adi Malik, CEO of 120/Life

Hey there!

I recently stumbled upon the World Health Organization's latest report on hypertension, and I felt compelled to share some of its findings with our community. Before we dive in, here's a staggering fact: "High systolic blood pressure is the world’s leading risk factor for mortality." Let that sink in.

We've heard from thousands of our customers grappling with high blood pressure. This isn't just a global health issue; it's deeply personal. At 120/Life, we're on a mission to help bring those numbers down and support everyone on their journey to better health.

1. The Global Impact of Hypertension

This issue is more significant than many realize. Hypertension has doubled in prevalence from 1990 to 2019, affecting a whopping 1.3 billion individuals. As the WHO report emphasizes, it's the silent killer that's affecting communities worldwide. Check out the full report here.

2. The Personal Impact of Hypertension

Having high blood pressure isn't just a statistic; it's a daily challenge. It's the uninvited guest that can lead to heart attacks, strokes, kidney damage, and so much more. Our founder, Ira, always emphasizes, "It's crucial to know your numbers." Because understanding and monitoring your health can be the difference between merely living and thriving.

3. What Organizations Can Do About It

The WHO's insights are clear: It's time for a collective effort. Organizations can play a pivotal role by:

• Promoting healthy lifestyle choices.
• Ensuring access to medical resources and education.
• Prioritizing patient-friendly healthcare services.
• Supporting initiatives that emphasize early diagnosis and management.

4. What You Can Do About It

Knowledge is power. Understanding risk factors like diet, weight, and lifestyle choices is the first step. Incorporate regular physical activity into your routine, reduce sodium intake, and steer clear of excessive alcohol and tobacco. And of course, consider natural interventions. Our drink at 120/Life, crafted with love and science, aims to be a companion in your journey towards healthier blood pressure.

To wrap up, hypertension is a global challenge, but together, with the right tools and determination, we can make a difference. Let's tackle this silent killer, one step (and sip) at a time.

Stay informed, stay healthy. 

Warmly,

Adi