Apparently this stuff works - Mike M.
You can feel the difference - Kevin K.
My BP was 157/101... now it is 129/87 - Latasha G.
Seems to work... lowered my numbers by 7% - Scott L.
It is a life saver - Golda C.
I feel better, I have more energy - Alex Y.
My BP went down 10 points in 2 weeks - Lucy W.
I have only been drinking it for 2 weeks and my BP numbers have gone down - Elizabeth S.
Apparently this stuff works - Mike M.
You can feel the difference - Kevin K.
My BP was 157/101... now it is 129/87 - Latasha G.
Seems to work... lowered my numbers by 7% - Scott L.
It is a life saver - Golda C.
I feel better, I have more energy - Alex Y.
My BP went down 10 points in 2 weeks - Lucy W.
I have only been drinking it for 2 weeks and my BP numbers have gone down - Elizabeth S.
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October 30, 2025 2 min read

We all know high blood pressure can strain your heart. But here’s something new — a recent study found that how long you’ve had elevated blood pressure (not just whether you have it right now) can affect how well your brain performs in midlife.
Researchers discovered that people with a higher “blood pressure burden” over their lifetime scored lower on tests of memory, attention, and thinking speed.
Read the study in Hypertension
That means blood pressure isn’t just a heart issue — it’s a brain health issue too.
The 2025 study, "Life-Course Burden of Blood Pressure Is Associated With Midlife Cognitive Function", followed people over many years to measure the total exposure their bodies had to elevated blood pressure.
Here’s what they found:
People with higher lifetime blood pressure had worse cognitive scores in midlife — even after adjusting for other health factors.
The damage isn’t just about having high BP now — it’s about how long your brain’s blood vessels have been under pressure.
Other studies confirm this pattern:
A 2022 review found that midlife hypertension strongly predicts later-life cognitive decline.
A 2023 study linked long-term high BP with structural brain changes like white matter damage and slower brain processing.
This Frontiers in Neurology review explained how prolonged hypertension can shrink gray matter and increase dementia risk.
In short: The longer your blood pressure stays high, the harder your brain has to work to stay sharp.
At 120/Life, we’ve always focused on heart health — but this new research gives us an even bigger reason to act early and stay consistent.
Here’s the takeaway:
Think long-term.
Your blood pressure “history” matters. Even a few years of elevated BP adds to your total lifetime burden.
Healthy habits + smart support = the winning combo.
Lifestyle choices (diet, exercise, stress, sleep) are key — and functional nutrition can help support your numbers in a meaningful way.
Protect your mind, not just your heart.
Keeping your blood pressure in a healthy range helps preserve memory, focus, and clarity as you age.
Start now.
Cognitive decline doesn’t start in old age — it builds quietly in midlife. The earlier you take control of your BP, the better off your brain will be.
Check your blood pressure regularly. Don’t just measure once — track the trend.
Focus on the top number (systolic). That’s most tied to brain aging.
Eat smart. Choose foods rich in potassium, magnesium, and antioxidants.
Move more. Stress less. Sleep better. Your body and brain will thank you.
Add targeted support. Functional drinks like 120/Life can complement your healthy habits and help keep those numbers steady.
We built 120/Life to help people take control of their blood pressure naturally. But our mission doesn’t stop there. We want you to thrive — with a strong heart and a sharp mind.
Your blood pressure story is your brain health story.
Let’s make both a good one.
— Ira & the 120/Life Team ❤️
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